When any company first starts out the first thing you want to do is develop a strong marketing strategy. This isn't something that will pertain to just the store opening, but a method that you will continue to use for years to come.
A company needs to tweak their marketing, sure, but if they did things right, they'll have that strong, long term marketing strategy there to tweak in the first place. If you don't have one in place, you'll find yourself always scrambling to keep on top of your marketing.
The question then becomes, what exactly is your long-term strategy going to be? The exact method and how you go about handling your color printing is always going to be up to you to decide, but certain things are going to be an intricate part of it.
Marketing isn't always about showing people a product and telling them they need to buy it, though this is what many companies seem to focus on. To develop a strong company you need to not only give people a great product, but also heavily connect that product with your company
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